On a warm and sunny morning one of the close friends came and proposed me to join in shopping with her. I was already preoccupied with my kids so I tried to convince her to go alone. For that I used questioning method. In response to my question that why she need my presence during shopping? Her reply merely depicts every ones dilemma. She reasons that you are trustworthy to say which product is good for me and what would be its reasonable price?
Her answer is perfect clue for Marketing fellows and especially high pressur
marketing. Every one south give true and friendly advice which may leads to ones own benefit rather than only selling persons causes. Companies spent a lot for product promotion. One research suggests that the average marketing spent of companies in Australia is around 8% of revenue i.e. if one of our leading Australian companies shows $1,000,000 gross turn over equals $80,000 spent on marketing. I also have observe that on an average one Australian company annually spend $90,000 on a 30 second TV commercial that people will forget about 2 days later or 50,000 on a direct mail campaign that gets thrown in the bin OR spend $20,000 on a promotional campaign that will be in your clients hands, on their desks or on their heads 12 months later! It is the marketing medium that just keeps on giving. Thus wise one may conclude that one should make the product such a way that one is going to sell it to ones closest friend. This way of thinking definitely saves your marketing spent and strengthens your brand too.
I hope that our Australian companies should not be only customer friendly but should be by and large all over society friendly so we make life easy and comfortable for our next generations. Here I precisely mean to eco-friendly. Products, production methods, product packaging, factory and company offices all should be eco-friendly. Recently I notice some green products on www.brandable.com.au . Mr. Paul Riddett, Chief Brandologist shows not only branding technique for variety of products but also enable us to obtain green products with reasonable prices. They range from Promotional Products to Corporate Gifts, Promotional Items, Branded Merchandise, Corporate Uniforms, Corporate Clothing, Branded Clothing, Brandable Promotional Clothing, Corporate Pens, Branded Merchandise, giveaways, Embroidered Clothing and so many Branded Items.
Mr. Pauls advice to the fellow country men to use products with recycling logo seems valuable. Apart from the vast territorial resources Australia have abundant sea treasures. Unique species of the flora and fauna may have adverse impacts due to our greedy marketing and consumption habits. If you agree with this definitely write us.
About the Author:
Paul Riddett is a Chief Brandologist at brandable. Paul has degree in management and is responsible for the management of the brandable.
