As more and more business runs directly through cyber space, do the traditional route of door to door advertisement stand a chance of survival.
The internet, pretty much the biggest thing on the planet in this day and age, certainly the biggest medium for business advertisement. The web is so big that entire lines of games and software wont even work without online validation.
It is now taken as a given, that everyone and anyone is online. We know have major web sites, targeting individuals unique
y, based on their chosen interests, beliefs and choosen proffessions. Myspace being a perfect example. Each profile is taylor made by the individual and that individual gets his or her own set of laser targeted adverts. With this type of business medium well established, you have to wonder what the future holds for the older tried and tested aspects of advertisement, leaflet distribution being one of them.
Although still a fairly prominent form of advertising, leaflet distribution will surely fall on harder and harder times as the web becomes ever more encompassing.
With the various types of distribution: solus and news share being two that spring to mind. They are only as effective as the targets customers they reach and if that customer disregards the information by throwing the leaflet away, it pretty much ends there.
Not so with the web as many have seen with the phenomenal effect of viral marketing. Stories are heard all the time of one person submitting one cleverly constructed heading to one of several popular social news sites like "digg" and within hours, they have had enough visitors to crash their hosting company's server several times. This sort of targeting is like comparing nuclear power to a steam train.
Time can only tell as to where the older forms of information advertising will end up. The beauty of business is that you can never tell whats in store in the long run. Trends can change, companies can revolutionize the entire shape of media and one individual can change the world from a bedroom.
About the Author
Leaflet distribution companies are still a prominent way of reaching your target audience. Visit http://www.cwtadvertising.co.uk for more on the available types of leaflet and solus distribution.
