Tuesday, November 6, 2007

Increasing Google Pagerank For your Website

So you've heard about Google Pagerank and you know what it is. Now that you know exactly what it is, I am sure you want to increase your pagerank so you can get better rankings in the SERP's and get more website traffic. Search Engine Optimisation is the art of gaining a better pagerank through the knowledge and experience of an SEO expert. Search Engine Optimisation covers all facets of what it takes to get a website ranking well in the SERP's, from onsite changes like titles and meta tags, to offsite SEO factors like linking. Since your website probably has a low pagerank and you would like to do something to increase it this article covers some hints and tips that will aid you in your efforts. Many so called SEO experts have brought to the SEO marketplace tools that you can assist you in increasing your website pagerank. However it should be noted that the majority of these tools are useless and really do not assist you at all. What will increase Google pagerank is applying some of the techniques listed below to your site. Using these proven methods will guarantee a way of boosting your websites pagerank and they are all completely free SEO techniques. So you should ask yourself, why spend the money to increase pagerank when we’ll tell you how to do it for free?




Increasing pagerank

As we said, there are several SEO techniques to increase a web site’s Google pagerank. Even if you only follow one of the techniques below, you can expect to see a positive difference in your website’s pagerank.

Technique #1: Content

Despite the fact that SEO experts constantly talk about the importance of content, most web masters ignore their advice to make sure their sites have quality content. It’s really crazy, particularly when you consider the fact that Google looks at content when determining pagerank. Thus, one of the greatest techniques toward improving pagerank is to simply make sure your site has quality content. This content should ALWAYS be relevant to the topic of the site. The content should not be too long (greater than 2500 words a page) or too short, should be informative and should include the right amount of keywords (a keyword density of 2-5%). If your content has all of this, you should be in very good condition to increase your pagerank.


Technique #2: Back links

The major determining factor in Google’s pagerank is back links. These are incoming links from one site to your site. What these links tell Google is that your site must have good content on it, or else other sites would not be linking to it. Now you might think that all that matters is the links, right? Not exactly. Google has gotten very smart and accurate with pagerank, and so they can tell bad links (i.e. Links from link farms, irrelevant sites etc.) from the good links (links in articles, links from relevant sites etc.). The most effective technique in increasing pagerank is to gather good back links. The next two techniques on our list deal with this. Also you can find directories for submission your site in to these directories that can help you for back link you your site.

However, I has listed best directories more than 500 directories for you click here


Technique #3: Forums and Blogs

Google is known for quickly indexing forums and blogs. Literally the fastest way to gain a good back link is to simply post a link to your site on a forum or a blog. Most forums consider outright linking to be spam, so you’ll have to make sure you do this in the right way. Try joining forums relevant to your site’s topic and put a link to your site in your signature, if it’s allowed. Also, put a link to your site in your profile. Then post 1-10 times. Your posts should contribute something to the forum so that they are not edited or, worse, removed.

As for using blogs to gain more links, you can try to create a blog of your own and casually put a link to your site on it. You can also try commenting on other relevant blogs and including a link to your site in these comments. Once again, you need to be cautious in how you do this—you don’t want to make comments that are outright promoting your site.


Technique #4: Articles

An popular way of gaining a better Google pagerank is to write articles. These articles are based off of your site. For instance, if you run a photography site, you may write an article on digital photography. At the end of the article, you might include something like “for more on digital photography, visit insert site.com”. Article back links are very effective because they are considered credible by Google. One thing to remember is to not mention your site too many times; one or two mentions per article is fine. You can submit your articles to AssociatedContent.com and Ezines or you can use article submission services or Article Submitter software.



Article Source: http://www.superfeature.com

Creating a web page with HTML – Text Formatting

TEXT FORMATTING
Text formatting enables you to design your text like bold, italic or underlined, align your text to right, left or center and you will also be able to manipulate the fonts used in the web page.

TEXT ALIGNMENT
Text alignment feature allows you to align text against the left margin, right margin or center. All the major browsers support the text and element alignment attributes.

Alignment of Individual Elements
The ALIGN attribute is used to align individual heading or text. It has only three values.LEFT, RIGHT and CENTER. Always remember to keep in mind your Web page design before using any tag and it’s attribute.


Block Alignment
Block alignment of text is done using the tag. This tag stands for division and has many attributes associated with it. The tag is used to align a block of text, and all that comes within the and is affected by this element. Using the tag you can align i.e., Paragraph, images and headings. A major advantage of this tag is that by using it once you are able to align a whole lot of text unlike the ALIGN tag. You can align tag to the values of LEFT, RIGHT, and CENTER by using ALIGN within the tag.

CHARACTER STYLES
At this stage of your knowledge of web authoring, it is important to know what are character styles and how they are used in a web page. Character style tags are those which are used to display text within HTML elements. For example, to make text bold or underlined. You can manipulate text appearance using either logical style or physical style. Let’s begin with logical style tags.

Logical Styles
Logical style text tags are used to define the way the text is to be used in a particular context. They are mostly used where the developer need to display a quote, a definition or emphasize on a word.
If the text using a logical tag appears normal in your browser then it means that the browser does not support that logical style tag. Each browser may interpret these tags very differently. Due to this unpredictable nature of the logical tags, it is wise not to depend on them

Physical Styles
Physical tags are mainly used for formatting text like displaying text as bold, underline or italic. Unlike the logical they are much more stable since they are not browser dependent. They are displayed exactly as you define them while writing your HTML code.

Article Source: http://www.superfeature.com

Creating a Target Keywords List

The use of appropriate key words is one of the most important aspects of search engine optimization. Selecting and targeting pertinent key words and phrases is crucial for building web traffic and getting the audience you want for your web pages. Like any other type of advertisement, your key words must be carefully chosen to ensure that you achieve both high page rankings and relevant traffic. Achieving high page ranks is useless if the traffic it brings you is not the right audience. For this reason, many experts believe that the target key word list used for a site can mean either success or failure for a web site or online business.



It is no longer enough to simply choose a relevant domain name for an online business or web site. Choosing the right key words for the site is now equally if not more important. The majority of people who visit a site get there by using a search engine. They will type in two or three words that describe what they’re looking for, scan the resulting list generated and pick one that seems relevant until they get the answer or product they need. This is where target key words are utilized. Key words are what enable people to find your site; choosing the right key words for your site will ensure the right people find you.


With this in mind, identifying your target audience is the first step in creating relevant key words and phrases. Again, this is not dissimilar to targeting television advertisements. Consider location when you are developing your target market. For example, if you own a used car dealership in Hayward, California, any traffic you get from outside a very specific area is virtually useless to you. Similarly, if you operate an online business that does not ship outside the USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to your location as well as your product, you will better hone into your target audience, improve your rankings, and achieve a better conversion rate, which will help increase your site’s page ranking, in turn.


Keyword competition should also be taken into consideration when developing a site’s key word list. Going back to the used car dealership example, let’s say a potential customer types in the word “cars” into a search engine. They’ll never find what they need, because it’s far too general—generating around 500,000,000 different sites to choose from. Typing in “used cars” generates almost 70,000,000. That’s still too many to deal with effectively. Using “used cars Hayward” generates almost 900,000 hits, and narrowing the focus even further by using the zip code rather than the city name reduces it to less than 25,000.


Choosing key words for your web site works the same way. If your key words are too general, your target audience will never find your site, because the search terms generate so many web sites that it is impossible to look through them all. However, if you go too far in the opposite direction and use too many key words, or key words which are too specific, you risk losing business as well. The best key word phrases are no more than three words in length.


So how do you choose the right key words? The first step is brainstorming with colleagues, friends or an SEO professional, to come up with a list of 20 or more appropriate key words. The Google Keyword Tool is an excellent place to research key words. By entering key words into this tool it will give you an idea of the popularity of certain words and offers you alternative key words and phrases.


Once you have a good list of terms, you may want to refine it to call out the strongest terms that have the best potential for sales or traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for you. Some good examples are WordTracker and Keyword Discovery. These sites may charge a fee for using their database. After reviewing the terms, eliminate the key words that rank poorly or are very unpopular, then prioritize the remaining terms according to search popularity. These terms will become the keywords you will want to focus your initial SEO campaign on.


Always remember that when it comes to key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the right keyword list for optimization is the cornerstone to a successful web site.



Article Source: http://www.superfeature.com

6 Things To Know Before You Start An Internet Marketing Business

Are you ready to start an internet marketing business? Here are 6 things you should consider when starting an internet business of your own.

1. Even though you are doing your business at home and on the internet you may have other costs. Those could include getting it up and running such as a table or desk to work on, chairs, a phone, file cabinet, bookshelf, paper, pens, and paper clips. You will need a computer, possibly a printer, computer paper, and so on.


2. You may have more time than money. Others will have more money than time. It is cheap to set up an internet business, but you have to deal with your own set of circumstances and build it from where you are starting.

3. You will need hosting for a website or blog, a domain name, and someone to build your own website. It may even be you, or you can hire someone to do it for you at places like eLance.com. One other thing that all successful internet marketers do is build a mailing list using an autoresponder company such as GetResponse.

This is perhaps the most important step and should not be skipped. Building a mailing list is as simple as offering something for free in exchange for contact info from your prospect. The long term benefits of having a mailing list of thousand of names you can market to is obvious.

4. Be sure and include quality graphics on your website. This will make it look more professional. Add a blog and really begin to gain momentum quickly by adding a comments sections and other things like video, audio, and polls to make it really interactive.

5. Someone in your company will have to learn to write. You will be replying to email and adding fresh content to your site or blog if you get one. fresh content is what makes an internet business advance beyond that of the competition.

You can hire a good ghostwriter if you do not like to write, or do not have time to do it. The important thing is to build an internet business by offering many pages on content relating to many different keywords people are searching for products on. If you do that you will be a success.

6. Finally be prepared to become an expert on getting traffic to your site. Without visitors you will not make any money in your new internet marketing business.

Article Source: http://www.superfeature.com