Search engines love sites with lots of other sites linking to them - backlinks increase your search engin ranking.
Building up a lot of backlinks is a great way to help raise your page ranking on search engine results. A backlink, also called an inward or incoming link, is a link from one website to another.
The quality of a site is often indicated by the number of incoming links it has.
For example, if you have a website that is all about teaching kids math, then if the quality is good you'll have people link
ng to your site in their articles and blogs.
You can adapt that system to fit with your internet marketing plan.
How do you get more backlinks? That's where the current generation of Web 2.0 sites comes into play. Sites like WordPress, Propeller and Associated Content allow website owners to upload their own content.
So, if you write some articles about how great your product or service is, then upload it to one of those sites with a link to your website, you have created a combination sales pitch/backlink.
Here's an exercise: open up a new window in your web browser and go to Google. In the search bar type "link:yourwebsite.com" Don't enter the quotes and replace yourwebsite.com with the address of your website.
The results will show how many sites are currently linking to yours.
Now try out the website name of a big player in your market. Odds are, you'll find that they have a lot more links to their website than you do to yours, and their website probably shows up a lot higher in search results rankings than yours does as well.
Coincidence? Definitely not.
Here are a few quick tips for how to generate more backlinks to your site, and therefore a higher search engine ranking:
* Do you have more than one website? If so, then have them link to one another. This is a great way to get a new site off the ground if you already have an established site up and running.
* Upload content to Web 2.0 sites
* Create videos for your product or service and upload them to YouTube, Google Video , etc. It is really important to include a link to your site in the description or signature file!
* Check out an RSS aggregator. These are websites that compile articles and blogs into one place. Just about all of them allow you to include links in your Web 2 posts.0 sites.
About the author
