Here's why you should create a brochure that gets noticed.
It's simple, if you want buyers to notice your brochure, start by making it look great. We all know that content is king, but people aren't attracted to text initially, they're pulled in with a visually dynamic image first. Good looking images tap into peoples inner guides - the ones that are saying "if it looks good, it is good."
If you're not convinced that image is important, consider why smart, successful marke
ers spend millions to create their image. Television ads use attractive models to demonstrate products, car dealers freshen the paint of used cars to make them more marketable, and we all wear our "nice" clothes when we want to impress new acquaintances. Why would the advertisers and car dealers go through the added expense if it doesn't work? They wouldn't. And you wouldn't buy the new clothes if they didn't make you feel and look better.
Often, your brochure is the only thing that a prospective customer has to evaluate your product or service. You want brochure recipients to believe that your product or service is worth the price you ask - that your buisiness is professional and it can be trusted. Good, solid graphic design does the work for you when you can't be in front of the prospects yourself. Good graphic design is your best salesperson.
When you're about to begin the development of your brochure, hire a talented designer. All designers are not created equal. Be selective about your brochure designer - review their portfolio, check their references, talk to them about your thoughts and probe them for their ideas.
A good designer will get a reaction, turn heads and generate interest in your product or service. After the design has captured the audience's attention, then follow up with quality content. When combined, quality design and quality content will make a positive impact on your business' product or service.
About the Author
Dan O'Donnell is Creative Director and Owner of Direct Axis, a 4-member design agency
Direct Axis' primary focus is the design and writing of print and web media - brochures, catalogs, direct mail, and web sites.
Direct Axis specializes in nonprofits, manufacturers and higher education.
