Friday, July 31, 2009

The diversity offered by promotional bags

There are a plethora of different styles to choose from when selecting promotional bags for your campaign.

With such a diverse selection of promotional bags available – from business bags, laptop bags and backpacks to sports bags, travel bags, tote bags and cooler bags – the choice can be a bit overwhelming and it may prove difficult to know which bag is the right one to meet your needs.

Promotional bags are extremely popular with companies looking to reward loyal customers and employees or to make an impact on pote
tial customers at events such as exhibitions, trade shows, conferences, fundraising or sporting events.

There is a bag for every purpose. Promotional bags range from basic single compartment budget bags to more sophisticated multi-pocketed laptop backpacks, and everything in between.

Inexpensive tote and drawstring bags are great for everyday use and are particularly popular for use as promotional giveaways at events, whilst conference and document bags are perfect for handing out to delegates at conferences and seminars. All offer instant visibility and brand recognition with a high perceived value relative to their low unit cost.

Sports bags and travel bags are available in a wide variety of styles and price points. They lend themselves perfectly for use in internal promotional incentives, when a more stylish gift is called for.

Executive quality leather business and laptop bags offer a superior finish and greater longevity. These premium bags are therefore mainly reserved for use as high class corporate gifts.

The diversity offered by promotional bags means they are an ideal marketing tool, whether used as promotional giveaways, corporate gifts, for sales promotions or incentives.


About the Author praveen samra