Saturday, July 18, 2009

Promotional bags – from budget to bespoke

Promotional bags can be vital to any marketing campaign whatever the budget.

Promotional bags are one of the most popular and effective forms of upfront advertising, able to suit every requirement – whatever the budget or marketing objective.

There is a huge array of styles and colours of promotional bags available, ranging from single compartment budget bags to more sophisticated multi-pocketed versions.

Companies looking for inexpensive promotional products will find a wide selection of decent quality promo
ional bags such as tote and drawstring bags. With prices starting at under ฃ1 per bag, these bags are a simple and economic way to create awareness of a company's promotional messageat exhibitions, conferences, trade shows, sporting or charity events, where they can be handed out fairly randomly in large numbers.

Sometimes, however, thequality of leads is more important than the quantity. In this case a smaller amount of more expensive promotional bags, like travel or sports bags, may be more appropriate. These can then be handed out on a more targeted basis.

At the top end of the price and quality spectrum, executive designer leather business and laptop bags offer a superior finish, touch of class and greater longevity.

It would be wrong to assume that all promotional bags have to be off-the-shelf items as even budget bags can be customised for maximum impact. Many suppliers will create bespoke bags for the same price as standard products, even for relatively low volumes.

All promotional bags offer excellent branding opportunities. From budget to bespoke, they make the perfect choice for companies looking for practical, stylish and cost effective marketing solutions.


About the Author praveen samra